Steve Jobs Quotes

Every company that made computers when we started the Mac, they're all gone.

In my mind, there are too many copycat web products out there that are doing the same thing.

It's hard to find ideas that aren't picked over and harder to get real returns and differentiate yourself. We are entering a new environment. The days of big returns are gone.

Don't bother doing something unless you're radically different from the competition.

If you are doing what everyone else is doing, there is probably not an opportunity there.

Anytime I shoot a video, I just think of anything I can do to set myself apart from everybody in the music industry.

You know, IBM was almost knocked out of the box by other types of computer software and manufacturing.

The companies that won't do well will be the me-too companies: the fifth, sixth, seventh version of Twitter, etc.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

The trick is, a market has to be nonexistent when you start. If the market is large early on, you will have too many competitors. You have to make it large.

You should learn from your competitor, but never copy. Copy and you die.

On almost anything someone does in the computer business, you can go back in the literature and prove someone had done it earlier.

I think in reality, today, if you use the same tools as everyone else, you kind of build the same products.

You don't want to just do 'me too' companies that are copying what others are doing.

You can't put yourself into competition with a magazine like 'Vogue.' You have to create something new, something different.

In advertising, not to be different is virtual suicide.

Don't be the best. Be the only.

In software and many other online markets, even dominant firms face potential threats because of the low costs for competitors to enter those markets. Threats more easily emerge because of better or newer technologies leapfrogging older ones.

We love serious technology innovations, and there is a strong bias towards large technology innovations that are sort of disruptive to the current market.

There is something about the sameness people like. And what I've tried to do with all the zombie films is purposely make them different. That may be part of why it takes so long for people to see what it's intended to be.

We always try to be a unique company.

We invented television and stuck with it for 50 years, and then I decided to get out of that. I would like people to know that we are broader than consumer electronics.

You can't expect to be better than everybody else if you're doing the same thing as everybody else.

Many first-time founders fail to understand the difference between the potential of the Total Addressable Market (TAM) and the very finite subsection they can hope to capture. No company ever captures the entire market they pioneer. Innovation doesn't happen in a vacuum, and others will jump in from the moment you've identified the potential.

There's no question that technology is extraordinarily competitive.