Seth Godin Quotes
Copy, not from your industry, from others. You have to go where there is no competition.
Godin, Seth. Purple Cow: Transform Your Business by Being Remarkable. Portfolio, 2003.
He observes that the richest people and businesses tend to be monopolies or dominate a market although very often the are not the best.
This was a point of view of a character in the novel which happens to correspond with her point of view—that the motivation for any creator was not “serving his brothers” but his “truth” and his duty to him(her)self. However a large number of creative people have the contribution to the society and “his brothers” as their most important motivation. Her philosophy praises one and condemns the latter.
Seth W. Godin is an American author and former dot com business executive.