Satoru Iwata Quotes

Since I was in my early twenties, at ABC, I was always only interested in things that were not already being done.

The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the general public appreciates.

Basically, everything I try to do is to present an alternative to what somebody else is doing.

I am not doing comedy because the genre is successful. If that was the case, I would have done a run-of-the-mill comedy film. I set my own trends. I like to give something new and different to my audiences. I want to do the kind of comedy that has been missing till now.

Doing it your own way, not having to go exactly by the book to be successful.

I've always been controversial because I offer new ideas. For me to be controversial, I think this is positive.

I never liked to copy things that are out there. I always like to come up with something new, something different.

No one can possibly achieve any real and lasting success or 'get rich' in business by being a conformist.

Originality is simply a pair of fresh eyes.

It's easy to say, 'I'm going to build something that already exists,' but it's difficult to clearly and succinctly describe something new.

If your goal is to change the world, you can't start by doing things the same old way because it sells better.

Don't listen to the prevailing majority points of view. If you have new ideas, push them.

You want to stand out and be unique and do something different. I always try to zig when they zag - I guess it's a football term, but it applies to a lot of different areas of life.

Anyone who creates something new or does something different artistically is going to be singled out.

Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.

If the idea is really new and unique and big, other people will all think it is bad and is going to fail.

I knew nothing about the industry, I didn't go to fashion school, but I was brave enough to do things in a different way.

You don't want to just do 'me too' companies that are copying what others are doing.

Almost all new ideas have a certain aspect of foolishness when they are first produced.

I think 'crazy' is a compliment. I think you make money with people who are crazy.

Well, I like to be kept on my toes. I look for a challenge. I don't like to recreate steps that I've already walked. I like to see if I can create something new.

People who have a new idea often just stop having an old idea.

Where the rules of the road are not there, then there’s a tremendous amount of opportunity for entrepreneurs to bring in their innovation and their different way of thinking.

All I know is, I'm trying to do things that are a little different whenever I can.

I'm someone who always wants to do everything differently. If I have a pattern, I'd rather I didn't have a pattern. I want every book to be unpredictable and new. Damn it!