ROGER VON OECH

If you don't execute your ideas, they die.

Take advantage of the ambiguity in the world. Look at something and think what else it might be.

Necessity may be the mother of invention, but play is certainly the father.

Humor helps people open up.

It's important for the explorer to be willing to be led astray.

Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.

It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.

Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day.

If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.

Most people think of success and failure as opposites, but they both are products of the same process.

Either you let your life slip away by not doing the things you want to do, or you get up and do them.

Life is like a maze in which you try to avoid the exit.

If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One of life's great pleasures is letting go of a previously cherished idea. Then you're free to look for new ones. What part of your idea are you in love with? What would happen if you kissed it goodbye?

What excuses stand in your way? How can you eliminate them?

New ideas are not born in a conforming environment.

Going to a junkyard is a sobering experience. There you can see the ultimate destination of almost everything we desired.

By the time the average person finishes college, he or she will have taken over 2,600 tests, quizzes, and exams. The right answer approach becomes deeply ingrained in our thinking. This may be fine for some mathematical problems where there is in fact only one right answer. The difficulty is that most of life isn’t this way. Life is ambiguous; there are many right answers- all depending on what you’re looking for. But if you think there is only one right answer, then you’ll stop looking as soon as you find one.

Most burning issues generate far more heat than light.

There is a close relationship between the "ha-ha" of humor and the "aha!" of discovery.

Look for the second right answer.

We grow up thinking that the best answer is in someone else's brain. Much of our education is an elaborate game of 'guess what's in the teacher's head?' What the world really needs to know right now is what kind of dreams and ideas are in your head.

Most brilliance arises from ordinary people working together in extraordinary ways.

Open your mind up to things that have no connection with the problem you're trying to solve: subscribe to an unusual magazine; spend a morning at an elementary school; go to work two hours early; test drive an exotic car; attend a city council meeting; ...try an Indonesian recipe.

It's difficult to get your creative juices flowing if you're always being practical, following rules, afraid to make mistakes, not looking into outside areas, or under the influence of any of the other mental locks.

The hallmark of creative people is their mental flexibility... Sometimes they are open and probing, at others they're playful and off-the-wall. At still other times, they're critical and faultfinding. And finally they're doggedly persistent in striving to reach their goals.