Roger von Oech Quotes
If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One of life's great pleasures is letting go of a previously cherished idea. Then you're free to look for new ones. What part of your idea are you in love with? What would happen if you kissed it goodbye?
Citations
von Oech, Roger. A Kick in the Seat of the Pants. Harper & Row, 1986, p. 89.
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Roger von Oech is an American speaker, conference organizer, author, and toy-maker whose focus has been on the study of creativity.