Satoru Iwata Quotes

If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.

Nintendo, as a company, prides itself on doing things differently.

To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous.

No one can possibly achieve any real and lasting success or 'get rich' in business by being a conformist.

Since I was in my early twenties, at ABC, I was always only interested in things that were not already being done.

If the idea is really new and unique and big, other people will all think it is bad and is going to fail.

You don't want to just do 'me too' companies that are copying what others are doing.

I think 'crazy' is a compliment. I think you make money with people who are crazy.

Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success of 'Grand Theft Auto 3' and think that maybe if we create games for older audiences will see a similar success.

I love creative people.

If you are doing what everyone else is doing, there is probably not an opportunity there.

Doing it your own way, not having to go exactly by the book to be successful.

I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre.

One of the problems with posing a 'bold new plan' is that you can't just extrapolate from previous plans.

Basically, everything I try to do is to present an alternative to what somebody else is doing.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldn't even consider doing.

You want to stand out and be unique and do something different. I always try to zig when they zag - I guess it's a football term, but it applies to a lot of different areas of life.

Whenever I try to do something, I figure out what other people aren't doing or how can I do it different or how can I stand out.

I'm looking for people who are at the cutting edge of what they do, who think out-of-the-box. Even if their work is something common today, it might have been absolutely new when they started out, so we'd like to hear of their beginnings.

I guess I think about doing stuff that nobody else has done.

Entrepreneurs always pitch their idea as 'the X of Y', so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.

Almost all new ideas have a certain aspect of foolishness when they are first produced.

Oculus is a company that often does things differently. But we don't want to do things so differently that we start to get into trouble.

Don't be the best. Be the only.