Reggie Fils-Aime Quotes

You know you've built a product that can hit the mainstream when your wife, your father, and your mother-in-law can get involved.

Keeping it simple for the consumer is incredibly dire.

I find most video games too complicated to play.

Regardless of age, gender, or game experience, anyone can understand Wii.

Products have to be designed in a way that they are comprehensible.

What is so brilliant about the gadgets is their simplicity.

If you're doing a family movie, you don't want it to be stupid. Farting chihuahuas is not my idea of entertainment for kids or adults. So you try to make a movie that adults can see on one level, and kids can see on another.

The fact of the matter is that the true hits of AOL have always been its easy-to-use services, such as AIM, email, and Buddy Lists.

Believe it or not, I'm a bit clumsy with technology. It's probably why I'm so excited about the touchscreen - even an idiot can use it!

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

If Wii was about gaming for the masses, then think of DSi as creativity for the masses.

What I really liked about Ceriz is that it is fun, glamorous, and very effortless.

The Internet is full of choices, and nobody is going to make the choice to use a product that is hard to use or unattractive.

When people saw how other people were playing Wii Sports, they could immediately understand how different the system was.

I keep saying this to everyone: 'Grand Masti' is a family film that the entire family needs to watch - independently!

R.B.I.' is such a playable game. You can pick the game up and play right away without a crazy long learning curve, and that's important for the casual fan and gamer.

One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to execute against - and in our view, that's exactly what we've done on DSi.

In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs greatly from any of today's controllers. We have also made bold innovations in play style as well.

I like games that are simple. Not games that are trivial, but also not games that require you to invest a week or to relearn something. I like games that you can just pick up, sit down in front of, and get going.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

Simple and intuitive design is what inspires and drives me.

The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.

They want families to come to New York and go to the theater, so the theater is all geared toward family entertainment. It's money, you know.

The main thing is that everything become simple, easy enough for a child to understand.

Perl should remain fast and intuitive (to the extent that it is :-)