Sid Meier Quotes

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

The wonderful thing about Apple technology is just how intuitive it is.

The Web is trivially simple - massively successful and its like Karaoke - anybody can do it.

The easier you make it for people to go, the more likely they are to stay.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible.

Design should be easy in the sense that every step should be obviously and clearly identifiable. Simplify elements to make change simple so you can manage the technical risk.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

There's established gaming IP that's coming from console to mobile, which is interesting. Everything is converging a little bit toward mobile devices in the living room. On the casual side, the graphics and animation and game design and all of those variables are improving.

I'm glad to see the casual game play coming back now on the Internet, games that aren't violent, that aren't complex that you can sit down and you can have some fun.

Keeping it simple for the consumer is incredibly dire.

Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.

I'm interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone.

It has to be convenient. You have to be able to bank with me anytime.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

Regardless of age, gender, or game experience, anyone can understand Wii.

That's what DSi is all about: Providing simple, quick-to-master experiences that everybody can pick up and enjoy.

Good technology is intuitive - the cellphone forces you to become an engineer.

Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.

Above all, keep it simple.

Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.

Simple things should be simple and complex things should be possible.

Things that are complex are not useful, Things that are useful are simple.

With the Solaris, however, I wanted to design a very simple, elegant dress watch