Genevieve Gorder Quotes

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

I think a lot of times people design restaurants with flash in mind. I think you should design restaurants with function in mind. Make sure it's functional and works with what you're trying to accomplish. Design can come later.

In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good.

Design is people.

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.

Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

User-centered design means working with your users all throughout the project.

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

The architect must get to know the people who will live in the planned house. From their needs, the rest inevitably follows.

The proper study of mankind is the science of design.

Recognizing the need is the primary condition for design.

In the design process, there's a need to be culturally comprehensive.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

Design negotiates between technology, policy, systems, and users.

Industrial design is a superficial practice. You use your approach regardless of the project because there is no time for a deep understanding of a single product.

In design-led organizations, design permeates every initiative and expression. It's embedded in the culture.

Good design is good business.

Business people don't need to understand designers better. They need to be designers.

You cannot understand good design if you do not understand people; design is made for people.

I have a lot to learn from designers.

Design has to work. Art does not.

Design is a conscious and intuitive effort to impose meaningful order. Design is both the underlying matrix of order and the tool that creates it.

Design is a career where you learn creative decision making.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? There's no 'dial 9-1-1' for design.