Tom Peters Quotes

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

Really great products, like @nest, have #design baked in from the beginning instead of slapped on at the end.

The word design is everything and nothing. The design and the product itself are inseparable.

That was always my frustration with so many of these shows, because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them.

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.

I studied to be an architect. And I find tremendous similarities between building a company and the design process. Businesses have to do their planning on the fly in a fashion similar to an architect sketching.

I'm always thinking about whatever game I'm working on. My brain works subconsciously on design pretty much every hour I'm awake.

Recognizing the need is the primary condition for design.

I try to look at design from a more conceptual standpoint.

Often the most important moment in the design process is figuring out what the right question is.

Design is an iterative process. One idea often builds on another.

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

Designing is always on the mind of a designer, and as I was saying it's a sort of digestive process, so I usually keep it to myself unless I'm collaborating with someone because explaining all the things that are going on in your head can be quite exhausting, especially in the early stages of a project.

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

When any great design thou dost intend, Think on the means, the manner, and the end.

Design, in its broadest sense, is the enabler of the digital era.

Design is something you have to put your hand to.

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

Design is a career where you learn creative decision making.

The tools of the academic designer are a piece of paper and a pencil with an eraser. If a mistake is made, it can always be erased and changed. If the practical-reactor designer errs, he wears the mistake around his neck; it cannot be erased. Everyone sees it.

So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.

All creative work begins by doing something with the hands. Creation is simply a problem and design is the way out.

We don't do focus groups - that is the job of the designer.

The three foundations of judgement: Bold Design, Constant Practice, and Frequent Mistakes.

I like the idea that people get engaged thinking about design, about creativity. I don't see how it could possibly be bad.