Dieter Rams Quotes

A designer is someone who constructs while he thinks, someone for whom planning and making go together.

The technical process which is interesting in it's own right but I think the creative process is what's more intriguing to me.

For better or worse, our future is now closely tied to human creativity.

Creativity is the process that gives life to a new product.

Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point.

I'm not a craftsman of graphics or art or film. I'm more of an idea generator and manufacturer.

Art has definitely influenced how I think of design, both as individual items and as a body of work.

Creativity is the process of having original ideas that have value. It is a process; it's not random.

When I studied graphic design, I learned a valuable lesson: There's no perfect answer to the puzzle, and creativity is a renewable resource.

I think that everything is part of creativity - the more you create, the more you have ideas, and the more you meet people.

I like the creative aspect of developing a project.

You think about the beauty and what you want to transmit. If I think about designing, I can't design.

Creating something is all about problem-solving.

Everything we do is designed, whether we're producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything.

This is what I like about being a designer: You can't really get it until you see it.

I always conceive a piece as a different set of challenges.

I try to look at design from a more conceptual standpoint.

Ever since I was young I loved making things and being part of the design process.

Design is an unknown.

Craft is part of the creative process.

Often the most important moment in the design process is figuring out what the right question is.

When you are a designer, what's important is to be aware of things. Everything should lead to an idea, a line to follow, a movement.

I love design; to create stuff from ground zero is the best for me. I'm always so intense when I talk about that.

When you're designing and inventing the way I did, every minute of your life is put - every neuron in your brain into trying to think about the little code and how you can maybe have one less line of code and a little bit more straightforward from the beginning to the answer. And you don't have time to think about companies and products and how would I build this. So Steve Jobs and I were a very necessary pair.

Designing is always on the mind of a designer, and as I was saying it's a sort of digestive process, so I usually keep it to myself unless I'm collaborating with someone because explaining all the things that are going on in your head can be quite exhausting, especially in the early stages of a project.