John Sculley Quotes

I want to listen to my Apple Music on my iPhone. I also want to listen to it on my iPad. I want to play it on my Apple TV; I want to be connected everywhere I go. It fits into the puzzle of everything that is Apple, and, therefore, it should not be seen as some sort of separate entity that is trying to find its way.

Here's the thing about Apple technology: once you own a piece, you want to use it.

We need to bring Android and Chrome to every screen that matters for users, which is why we focused on phone, wearables, car, television, laptops, and even your workplace.

The futures of Crackle and Hulu and so forth become more and more important as we connect to more and more devices. We need our content to make our services as attractive as Apple's or Amazon's or Microsoft's. We're in a brave new world of fierce competition.

Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.

It's a world where you're going to have a phone, a tablet, a computer - you don't have to choose. And so what's more important is how you seamlessly move between them all... It's not like this is a laptop person and that's a tablet person. It doesn't have to be that way.

I use Apple because they're easy to understand and everybody gets it.

I think Apple is a great device company.

I enjoy learning about the new technologies. I enjoy getting to know the new fans and dealing with them on their turf.

When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

My new iPhone, I'm obsessed. My iPod. I love all the Mac crap. AppleTV, I'm crazy about that. I'd rather buy a new gadget than, like, a purse.

The useful part of Microsoft was that everything worked together.

We need to listen to consumers' needs.

I have always believed that technology should do the hard work - discovery, organization, communication - so users can do what makes them happiest: living and loving, not messing with annoying computers! That means making our products work together seamlessly.

Here's the thing about Apple, we complain and they give us more battery life. We complain and they'll give us more stuff. Everything's beta right now. Everything's experimental. They really don't know what people want.

I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.

I've tried plenty of telephones. I tried to get into the Samsung Galaxy and the Blackberry, but the iPhone is just too easy to use. The camera takes clear pictures and the phone itself looks great. Like all Apple products, it kind of just makes sense.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

One of my big regrets is that Facebook hasn't had a major chance to shape the mobile operating system ecosystem.

By allowing multiple partners to contribute, an open platform can nurture an entire ecosystem of developers and apps. Good products integrate and become great products. Users get a one-stop solution for social needs.

If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.

It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.