Apple Innovation Quotes

An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.

If you zoom out into the future and look back and ask what Apple’s biggest contribution was, it will be in the health area.

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.

In 2007, everything changed with the iPhone. As crippled as that first model now seems, with its lack of apps and glacial cellular connectivity, the iPhone was a practical, useful, self-contained computer a child could understand. It was an information appliance.

Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with no compromised standards. But you don't see Apple off trying to replicate Facebook, and I think it would be surprising to me if Apple went off and said, 'We're going to replicate a Facebook just for health care.'

I am here talking to 'Rolling Stone' because of an iPhone. Music has transformed because of Apple.

There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.

I want Apple to continue to innovate. I want them to be on time. I want them to be leaders. And my big concern with Apple recently has been they can't build what they're designing.

The iPod completely changed the way people approach music.