Philip Greenspun Quotes
Start by putting yourself in your users' shoes. Why are they coming to your site? If you look at most Web sites, you'd presume that the answer is "User is extremely bored and wishes to stare at a blank screen for several minutes while a flashing icon loads, then stare at the flashing icon for a few more minutes."
Citations
Greenspun, Philip. Philip and Alex's Guide to Web Publishing. Morgan Kaufmann Publishers, 1999, p. 19.
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Philip Greenspun is an American computer scientist, educator, and early Internet entrepreneur who was a pioneer in developing online communities like photo.net.