Seth Godin Quotes

Permission marketing is marketing without interruptions.

There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

Marketing is the distinguishing, unique function of the business.

Enchantment is the purest form of sales

The aim of marketing is to make selling superfluous.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Promotion and perception are synonymous twins of art marketing.

The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.

If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.

I was always curious why certain marketing worked and some marketing did not.

There is no sale without the story; no knockout without the setup.

We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

People buy ideas, they don't buy photographs.

Good marketing speaks to human beings - the way human beings understand and take in information.

Market-driven design builds the success of the product's marketing into the product itself.

Customer service is the new marketing.

Ninety percent of the success of any product or service is its promotion and marketing.

Advertising is to a genuine article what manure is to land, - it largely increases the product.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

It's like, are you kidding me? I'd sell way more if I just put a picture of my face. That's the fact. I'd sell more copies of me just looking cute. That's what sells more. That's what sells at Wal-Mart. Not someone in a bathtub looking like they're about to kill someone. Topless.

Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.

There's always going to be merchants who need to get their message out, but things have gone way too far.