Li Shufu Quotes

Advertising is the price companies pay for being unoriginal.

A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message.

In advertising, not to be different is virtual suicide.

I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.

It's very challenging to carve back market share.

Everything in our world is branded.

It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.

Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc., of San Francisco. Its products take up whole aisles at Walmart.

We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.

The right name is an advertisement in itself.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Leverage your brand. You shouldn't let two guys in a garage eat your shorts.

In advertising not to be different is virtually suicidal.

In a globalized world, one application can spread like wildfire and there's only one winning company, which means you have to invest more than you've ever had.

Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.

Many large brands are now just marketing machines for what's being made offshore.

Europe should stick to an open economy, to competition and we should refuse protectionism. It will not save one single job in the long run to protect non-competitive industries.

A lot of the things I did - it's not going to sound anything but egotistical - if I'm lucky and I did the right thing, they will be at Zara way before I can get them in the store, and I don't like that.

This battle for global talent is so important.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

I think America and Britain have a different culture from France. They discovered marketing and consumerism before France.

Advertising is the life of trade.

My manager came up with the name 'State of the Industry,' and it was just one of those things. It just took off. Well, I don't know about 'took off.' I'm not in the stratosphere.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Caterham realises corporate America and the American consumer market... is the largest consumer market in the world and it is something that needs to be part of Formula One.