Teresa Medeiros Quotes

Gone are the days when a publisher could take out an ad, count on a few reviews, and have an author do a couple of signings. Nowadays, readers want to feel a connection with an author.

The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

I do send out information about my books. Very few people buy the books that way, but I always feel that if they want to know more about the process, they can get the information from my books.

The most important thing is readers. I've got a huge Twitter following, but I don't really think it sells books; I don't think a huge Facebook following sells books - although these things aren't bad, of course.

My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media.

Social media marketers have already shown unusual savvy in executing campaigns in Brazil.

I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.

I didn't and don't go to Internet for any business purposes. The book sales for me by this point are way beyond any influence I might have, positively, or others might have, negatively.

Not surprisingly, the chief way self-published authors get the word out about their books is through the Internet.

I find it hard to think of myself as selling books. I don't even have a Web site. I want to sit and write, not sell.

I think 'The Time Traveler's Wife' is one of the most brilliantly marketed books I have ever seen.

There is enough of free-of-charge software available on the Net to ease building internet websites and contact pages, as well as implement email marketing campaigns.

A blurb might bring a reader to a book, but then the book itself has to do the rest of the work.

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'

Social media is like a big trade-show. You get to network... you get to make friends and followers. But email is where those friends and followers become customers.

Although my values and my morals are old-school, you have to kind of key into the landscape of social media and how the world is progressing. I'd be a fool to sit there and go, 'Yeah, let's use the telephone to telemarket myself'... Social media is something that I definitely have to tap into, to another demographic.

I came up with Hotmail's viral marketing idea.

At first, social media was just about networking. But now that I have to network, I make sure that every platform makes money for me. You can do something on Facebook.

There is such a very large quantity of books clamouring for a buyer's attention that publishers have relied more and more on support such as blurbs as a way of getting an independent recommendation from a familiar name, much in the same way that Amazon.com will send an e-mail recommending Book A to a customer who's already purchased Book B.

I think what's most important is for people to understand that they can advertise on Instagram.

On the advertising side, view count is not the most important thing. It's engagement.

Having even just one relationship with an online influencer can have a significant impact on your business.

My daughter was the one actually who believed in social media - she pushed me to get into Instagram, Snapchat, and everything else.

When I talk to CEOs, they're not educated about social media.