Mickey Spillane Quotes

An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.

A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.

A blurb might bring a reader to a book, but then the book itself has to do the rest of the work.

I should be sorry to think it was the publishers themselves they got up this entire little flutter to enable them to unload a book that was taking too much room in their cellars, but you can never tell what a publisher will do. I have been one myself.

All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.

Indie writers who promote their book instead of writing the next book are wasting their time. The more books you've written, the more books you'll sell. That's how it works. That's how it's always worked.

The idea is to become a best-selling author first and then the rest of my books will be slam dunks.

The more books there are on shelves, the more will be sold. Once you get to the level of The Secret and have 40-100 copies in many stores, managers have almost no choice but to put them in prime real estate like front-of-store, end caps, or front window.

Reader loyalty will stay because I'm not changing.

You can find my book at your favorite bookstore, and if it isn't there, find a new favorite.

When you're writing for the Internet, you have the analytics, and you know that people are bailing every second. But various people kept reminding me that once people have bought a book, they're in. You don't have to be selling them on every page.

I believe if you've written a book, you have to stand up and say, 'Guys, buy the book.'

It is almost impossible to win back a reader's loyalty once it's gone.

The simple fact is, the more people who buy your books, the more are likely to read you. That's what I'd like to see happen.

Buying new books supports the writer by providing both a royalty and an audience; a writer whose book sells well has a better chance of selling another.

The first chapter sells the book; the last chapter sells the next book.

I never met an author who admitted that people did not buy his book because it was dull.

Some books and authors are best sellers, but most aren't. It may be easier to self-publish than it is to traditionally publish, but in all honesty, it's harder to be a best seller self-publishing than it is with a house.

I love the Hunger Games books. Certainly, the fans are there. They're grown enormously since the beginning. When I first brought the books to Lionsgate, they had sold about 150,000 copies, which is a very good result for a YA book. And to their credit, Lionsgate was very excited and committed to the movie, from the beginning.

I'd like to sell a lot of books.

Write the best book you possibly can, then dedicate yourself to getting people to read it.

The job of the first eight pages is not to have the reader want to throw the book at the wall, during the first eight pages.

I really want people to read the book, and bookstores never sold an issue of Eightball because nobody knew what it was.

In marketing, the familiar is everything.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.