Cross-Selling Quotes

The first page sells this book. The last page sells your next book.

When we sell paper in Asia, we sell them things such as their corrugator rolls as well as paper.

If you look at firms like General Electric or other large companies, they don't just do one thing; they do many different things to generate sources of revenue.

It's almost always easier to sell to an existing customer base than to find a new one.

We spend a great deal of time getting the fan to buy the ticket. Why shouldn't it be: 'Buy the concert ticket and bundle in the t-shirt, or join the fan club?'

Synergies are not only about cost reduction. Synergies can be access to markets, exchange of products, avoiding overlaps, exchange of best practices.

So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.

As a matter of fact 25% of our U.S. investment banking business comes out of our commercial bank. So it's a competitive advantage for both the investment bank - which gets a huge volume of business - and the commercial bank because the commercial bank can walk into a company and say, "Oh, if you need X, Y and Z in Japan or China, we can do that for you."

One product is always ultimately bought with another, even when paid for in the first instance with money.