Author Marketing Quotes

My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media.

The first chapter sells the book; the last chapter sells the next book.

The first page sells this book. The last page sells your next book.

Let's face it - online promotion of your books could easily become a full-time career if you're not careful. But if you're not writing regularly, then it won't be long before there's nothing to promote.

Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).

I love it when people ask if Jennifer Weiner is a pen name. Um, if I wanted a pen name I could have done a LOT better than this!

I did have a nice career in print, but traditional publishers don't always have the resources to create individualized marketing for their authors. Mine never figured out how to package books as hot as mine so that they found their full audience. Finally, I got frustrated enough over my lack of traction to walk away.

I've always been a geek, so I've always used the Internet, perhaps at first for autopromotion, as many authors do.

Books are such quiet things - created in silence, read in silence - yet publishing a book has become a very noisy business. I've been noisy, too. I felt like I had to be in order to connect with my readers.

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

I believe if you've written a book, you have to stand up and say, 'Guys, buy the book.'

An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.

Print-on-demand publishing is the new farm system for new voices in fiction. Authors who have compelling things to say, who can market their stories in compelling ways, will succeed.

Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise.

A nonfiction author has to bring a platform with him - radio, a TV show or some kind of recognizable vehicle to help launch them. And the agent is really necessary to represent all of the business interests of the author.

Authors are now marketed like promising movie starlets and must rattle around the nation's television stations to try to assert a salable identity different from that of the other starlets.