Jasmine Guinness Quotes

Popularity has everything to do with business and nothing to do with music.

It's horrible when people are only interested in buying labels, because it doesn't bring them the happiness they think it will.

Advertising is the very essence of democracy.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

It's a habit of mine now, noticing labels, logos, shoes.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Designing is so easy - it's the business that is hard. That's why you really have to respect Ralph Lauren - look at what he's done. Anybody who can sustain themselves should be applauded.

Brand names aren't important to me at all.

A lot of the things I did - it's not going to sound anything but egotistical - if I'm lucky and I did the right thing, they will be at Zara way before I can get them in the store, and I don't like that.

I never bought the commercial thing, at any stage of the game.

Some people just use beautiful things to just shop or to have a tribal feeling - 'Oh, blah, blah, blah, I'm wearing Hermes; blah, blah, blah, I'm wearing Saint Laurent; blah-blah blah' - because it's like a need, a tribe, recognition: 'Ahh, my Rolex.' But I run away from anything which is too recognizable - it's my nature.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Most entertainment is trying to get you. It's tested, like toothpaste.

Today, people are more into the glitz and the glamour of everything. We don't even read the inside of records anymore.

All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.

I never thought about branding when we were starting our production company.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

I have Louis Vuitton everything. I'm obsessed.

I am always looking for ways to expand my brand.

I am not very brand conscious.

I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works so wonderfully well.

Everything in our world is branded.

People internalise marketing.

I have my Icy brand, so one day when I do have the time I'll create my own fashion line.

If you live for this world, you are in the junk business. It's all just premature junk.