Raymond Loewy Quotes

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

Every single item that we come into contact with on a daily basis has been designed by an artist. From the toothbrush we use in the morning, to the defibrillator that could save our lives, an artist is behind the design.

The way to build billion dollar companies is to first build something people love. There isn't really a shortcut there.

Over the past 20 years, I have noticed that the most flexible, dynamic, inquisitive minds among my students have been industrial design majors. Industrial designers are bracingly free of ideology and cant. The industrial designer is trained to be a clear-eyed observer of the commercial world - which, like it or not, is modern reality.

Most of the fans have ideas about their perfect phone. But many of them can't do it because building a phone is tough. So they would give us feedback about the features that they think should be included in our next model. And if we incorporated that in our new phone, they will share the good news with their friends.

If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.

I enjoy building something good and having a successful product and making money.

Interior design is a business of trust.

When most people are unhappy customers, they get mad; I try to get rich. All of my businesses started the same way: I got rich by improving the world and making a lot of people happier in the process.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

All you can worry about as CEO is making sure your company continues to build great products, deliver the revenue, and keep your customers happy.

A lot of companies are able to do without design. A few companies are able to do without creativity. A very few. Creativity is crucial to your business.

You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!

Generally people are more impressed with the services and the comfort issues than the design.

Good design is good business.

So my resolution this year is: I'm not a money guy, but I want to make our next product a commercial success, so that people will say, 'Hey, there's a huge market out there. If you make a high-quality games that can touch people, it's going to do great business.

I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!

Customers can't always tell you what they want, but they can always tell you what's wrong.

Customers don't care how much time something takes to build. They care only if it serves their needs.

There has to be a balance between your mental satisfaction and the financial needs of your company. (But) I always remember that it's the fantasy, the artistic side, that makes customers want to buy the straightforward black pants.

When you are trusted because you care, it's quite likely the revenue will take care of itself

Starting a startup is a process of trial and error. What guided the founders through this process was their empathy for the users. They never lost sight of making things that people would want.

Don't get the idea that I've turned green. My business is making money, and I think this is going to make a lot of money.

A lot of what we are doing is getting design out of the way.

I wrote an ad for Apple Computer: "Macintosh - We might not get everything right, but at least we knew the century was going to end".