Jarrett J. Krosoczka Quotes

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

Everything we do is designed, whether we're producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything.

Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

I do very little industrial design. I'm asked a lot, but I certainly don't see myself as an industrial designer.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

Design helps shape our everyday interactions through products, furniture, objects, or experiences.

Define what the product will do before you design how the product will do it.

Design means being good, not just looking good.

When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.

I don't call myself an 'industrial designer,' because I'm other things. Industrial designers want to make novel things. Novelty is a concept of commerce, not an aesthetic concept.

Many of the familiar little things that we use every day have typically evolved over a period of time to a state of familiarity. They balance form and function, elegance and economy, success and failure in ways that are not only acceptable, but also admirable.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.

Computers are scary. They're nightmares to fix, lose our stuff, and, on occasion, they crash, producing the blue screen of death. Steve Jobs knew this. He knew that computers were bulky and hernia-inducing and Darth Vader black. He understood the value of declarative design.

Design is not just what it looks like and feels like. Design is how it works.

Most industrial designers do a bottle or a pen or a computer - things that go right past your eye. When you see a chair, it's almost like a person. It's this great big thing in front of you. It hits you more.

Design is nothing if not decision making.

The tubular steel chair is surely rational from technical and constructive points of view. It is light, suitable for mass production, and so on. But steel and chromium surfaces are not satisfactory from the human point of view.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.

Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.

If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.

In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good.

Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature.