Roberto Azevedo Quotes
In most negotiations, you can't attribute success or failure in negotiations to one side.
Azevêdo, Roberto. Interview by Francine Lacqua. Bloomberg, 11 Oct. 2018.
In dos nations there are people who will reject any negotiated deal in which they do not get everything that they want. Some even will characterize the deal as a sellout or treason. But to be successful the diplomats from both sides must feel that they have gotten enough so that they can persuade their countrymen and political authorities that the nation has gotten enough to make the deal worth while.
Roberto Carvalho de Azevêdo is a Brazilian career diplomat who served as Director-General of the World Trade Organization (WTO) from 2013 until 2020. Since 2020, he has been Executive Vice President and Director of Corporate Affairs at PepsiCo.