Reggie Fils-Aime Quotes
I would say the greatest challenge we had with the Wii U was being crystal clear in our communication of what the product was and what the product could do.
Topics
Communication
Greatest Challenge
Nintendo
Clear Messaging
Communication Strategy
Console Launch
Consumer Education
Gaming Console
Gaming Experience
Home Entertainment System
Interactive Entertainment
Marketing Strategy
Product Awareness
Product Understanding
Video Game Console
Wii U
Marketing Challenge
Citations
Peckham, Matt. "10 Things Nintendo's Reggie Fils-Aimé Wants You to Know About the Switch." Time, 15 Jan. 2017.
Related Quotes
Reginald Fils-Aimé is an American businessman best known for being the president and chief operating officer of Nintendo of America, the North American division of the Japanese video game company Nintendo, from 2006 to 2019. Prior to his promotion to president and COO, Fils-Aimé was Executive Vice President of Sales and Marketing.