Satoru Iwata Quotes

We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.

We're going to create a portable handheld environment, and you should expect the same things you've always expected from Playstation - a great quality product, versatility, great value to the consumer.

Any business that is trying to sell something should be willing to spend a couple dollars for a stock photo to not have ads in it and not distract the user from using the product they're trying to sell.

We look at Sony as someone who's jumping into the space to help evangelize and build out VR. They're very centered around a console experience.

If Wii was about gaming for the masses, then think of DSi as creativity for the masses.

The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games.

Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling.

In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original Nintendo DS was over, we started working on the successor to it.

I would say the greatest challenge we had with the Wii U was being crystal clear in our communication of what the product was and what the product could do.

I believe in advancing the story with the cover so that the audience gets taken in immediately with that cover.

Products should speak for themselves, and marketing should support that.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

For me, the cool thing is doing things that could only be done in gaming.

The way you communicate an idea is different than the way you communicate a product.

You just have to make sure the model you're working on does not undersell your product.

You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.

A good advertisement is one which sells the product without drawing attention to itself.

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

Advertising doesn't create a product advantage. It can only convey it.

If you don't have an emotionally engaging design for a device, no one will care about it.

When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, 'I don't want to buy that.' There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

The 3D world allows you to engage even more with a film because you're somehow drawn into the landscape or the universe of that scene. Even when it's two people talking at a table, you feel like you're a third party.

That's what we're all about: delivering a really comfortable VR experience that everybody can enjoy and afford.

When the product is right, you don't have to be a great marketer.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.