Ian Jackson Quotes

I think PSP is going to be the most successful handheld entertainment device ever. What it will do in terms of the versatility, obviously you can download music to it, and you'll be able to enjoy all your great tunes on it.

If Wii was about gaming for the masses, then think of DSi as creativity for the masses.

Nintendo Switch goes with me pretty much everywhere.

In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original Nintendo DS was over, we started working on the successor to it.

We've been thinking very carefully about how can we possibly communicate the real value and the attraction of Nintendo 3DS. The conclusion was that there is no other way than to let as many people as possible to actually see it.

When the product is right, you don't have to be a great marketer.

Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers.

Since I first got my iPhone and 'Super Monkey Ball' came out, I was like, 'Oh my gosh, this is great.' I'm always searching for the nirvana of mobile gaming, whether that's from a Game Boy or a Vita or a PSP or now the Switch.

One of the things I wish Sony would do is get behind 'Borderlands,' because I'd love to see a Vita version of the game.

Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling.

I play my Xbox and PlayStation at home. Then, when I'm on the road, I'll bring my Vita with me to play games like 'Snake Eater.'

The 3DS is a fantastic machine with more than 1,000 games. Its key differentiator is the 3D immersive experience without need for glasses. But as good as that machine is, you can't play a game like 'Legend of Zelda: Breath of the Wild' on it.

When the DS was first announced, our focus really was on communicating to consumers and to developers the innovation that's in that unit: two screens, a touch screen, voice activation.

Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they even get started.

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.

Game Boy is something that I would like to make something for.

In the time period before Wii was called Wii and we still referred to it as Revolution, no one thought it was going to succeed.

Consumers in both emerging and developed markets want it all - high-performing products, the right price, and a purpose that they can connect with.

As a kid growing up, I was a huge gamer - The NES, SuperNES, N64, GameCube - and I had a GameBoy, which went everywhere with me.

This is the great thing about my friends over at Lucasfilm: They are so committed to the highest quality product that they allow their DPs to come on well in advance of the shoot.

I always want people to realise that whatever I do is a quality product. And that's what's really important to me.

Throughout my partnership with Reebok, I've loved working closely with their product and design team in our shared mission of creating the best fitness products in the world.

Before there was even an official naming of the 3DS, or before it was even decided that there would be 3-D capabilities, Mr. Iwata had brought up the topic of a new portable gaming system, and with that, the request to create a new title for that system... The topic of Kid Icarus came up.

Being a director, I've had the privilege of heading a PS3 launch title. Looking back, I think the PS4 has made the development cycle much easier.

Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end of the day, it doesn't mean anything if the design and quality of the product you are offering is not compelling.