Michael Wolff Quotes

If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

The queen of aggregation is, of course, Arianna Huffington, who has discovered that if you take celebrity gossip, adorable kitten videos, posts from unpaid bloggers and news reports from other publications, array them on your Web site and add a left-wing soundtrack, millions of people will come.

As for editorial content, that's the stuff you separate the ads with.

When I started Amos Content Group in 2009, I made a simple bet: our handmade, contextual, and authentic content will stand out in an increasingly information-saturated world.

By using our international network, utilising templates and thinking ahead with pre-planned pages that contain carefully selected relevant news, we can deliver stories that other people just don't have. And that will release resources for the web.

Launching a newspaper without a coherent idea of how you're going to promote it, or get it to people who might want to read it, is like launching a boat without a rudder or an engine... or a hull, now that I think about it.

There's the movie you write, there's the movie you shoot and the movie you edit, and often, you find that you're getting the same information out of a scene that you already have and a scene that's actually more powerful, so you have to make the tough decision to take it out.

Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.

I have been firming up and making changes in my roster for 2001. This needs to be done from now and then, to make sure what you are booking is working, and to keep a balance in your roster that works.

You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.

My company is in the business of content, delivering content, so whether you see it or taste it or hear it or smell it, that's what I do every day.

I've made sure to always update my web properties constantly - Twitter, Facebook, Tumblr, my Hypebeast blog... making sure I divided content across all of them to keep each outlet fresh to keep people coming back.

Premium content matters.

As a publisher, you should decide what content is free and what you'd pay for. You have to get the packaging right, but people will pay for content.

The newspaper offers something very different from Google's aggregators. It offers a value system, an idea of what matters in the world. Newspapers need to start articulating that value.

One of the most effective ways we started our web efforts in the early 2000s with our first channel Frederator, we basically showcased 1000's of shows on our show over a few years and what that did was introduce us to talented people from all across the world, you name it, we met people all over the place.

Johnson Publishing offered me an opportunity to build back iconic brands like 'Ebony' and 'Jet' magazines.

Digital platforms are worthless without content. They're shiny sacks with bells and whistles, but without content, they're empty sacks. It is not about pixels versus print. It is not about how you're reading. It is about what you're reading.

We saw simply distribution was changing, content, premium content, premium stars; we're going to be able to do more in the world as it evolves.

Sometimes, so much of the difficulty is the question of 'What am I going to write about?' because the world is so vast.

TV now, you have to plan it: you structure it for binge watching, meaning you structure the whole season like a three-act play. You have a first act - the first third of the season - second act is the middle third, and you structure it like that.

I think of myself as a content creator and, hopefully one day, a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.

Before the web and these highly focused entities, journalists got to decide what was important to tell their audience and educated their readers. Now, journalists have to try and understand what their consumer actually wants to read and what angle they are looking for in order to keep audiences engaged in a highly competitive world.

Finding your way doesn't mean surviving, just as pleasing an audience doesn't mean twisting your editorial around search engine optimization and Facebook algorithms.