Danny Meyer Quotes

I look at Twitter as brand building.

I get daily mentions in blogs, I get mentions in Twitter and in different social media... I know that gets books sold.

The most important thing is readers. I've got a huge Twitter following, but I don't really think it sells books; I don't think a huge Facebook following sells books - although these things aren't bad, of course.

Social media for the majority of companies is not about helping customers or improving products.

Influence is the new power - if you have influence, you can create a brand.

There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.

When you say 'follow me on Twitter,' and you get 10 million people to follow you - you just leveraged your influence to add value to an app that you have no ownership in.

No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.

If you're interested in expanding your network, you can't go wrong with Twitter. You don't need to be a celebrity to have fun and grow your network with Twitter.

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.

As far as engaging with fans... it's a tricky thing. I enjoy seeing the feedback on Twitter, etc. It's probably the actor in me.

People are fans of Dunkin' Donuts. They have a relationship with the company, they go there every day. Dunkin' Donuts is using Twitter to communicate with those people. There are people who are finding value in that. There's thousands of people, I don't know how many thousands now, following Dunkin' Donuts.

I draft tweets, like, 20 times.

The world of marketing has changed. You can lead the change or be a victim of change.

I started tweeting with the first film I directed. I found it the best way to promote it and to connect to the audience, and since then, it's been very helpful.

Now, with social media, it's a whole different world, which is good and bad. Back when I was in college, when there was no Twitter, no one knew what Vera Wang looked like - there was no face to the brand.

I do have a Twitter account, and there's a woman at my agency who got that all set up for me. I don't know how many followers I have. It's not one of those things I check on a regular basis.

Companies like Pinterest and Twitter did not become sensations because of Google search but because of the many ways users find out about great sites.

Word of mouth now has a unprecedented influence because it spreads so far and so fast.

Instagram has really changed the travel industry.

I'm skilled in the Twitter and Instagram sense of the social media verse.

Social media has shaken up the world of sales, with Facebook, LinkedIn and Twitter offering new ways to hound leads and unprecedented insights into clients.

Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.

I love Instagram - I don't actually go on Twitter and tweet; I just connect it through my Instagram account. I think it's a good way of getting stuff out there and connecting with people.

Social media is a great way to get discovered in the industry because it's free, it's worldwide, and everyone's on it - a very powerful combination.