John Hillcoat Quotes
I like to do commercials that are more than just flogging a product. It needs to have something to say. It's always an opportunity for a director to say something substantial and interesting.
Topics
Artistic Expression
Storytelling
Artistic Direction
Brand Storytelling
Commercial filmmaking
Consumer Engagement
Creative Content
Creative Direction
Creative Vision
Director's Voice
Meaningful Content
Message Delivery
Product Placement
Product Promotion
Social Impact
Visual Communication
Advertising Purpose
Citations
Hillcoat, John. Interview by John Patterson. "John Hillcoat: 'I like restraint'." The Guardian, Guardian News & Media, 12 Sept. 2012.
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John Hillcoat (born 1960) is an Australian-Canadian film director, screenwriter, and music video director.