Jimmy Iovine Quotes

Every single item that we come into contact with on a daily basis has been designed by an artist. From the toothbrush we use in the morning, to the defibrillator that could save our lives, an artist is behind the design.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

The tubular steel chair is surely rational from technical and constructive points of view. It is light, suitable for mass production, and so on. But steel and chromium surfaces are not satisfactory from the human point of view.

In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good.

When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.

Product design is fed by the avant-garde.

Attractive things work better.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Products have to be designed in a way that they are comprehensible.

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

Form must never trump function. Some objects are made to look so smooth, you don't know where to pick them up or how to turn them on. If I'm designing a garlic press or cheese grater, I need my hand to fit comfortably on it. I like to know, instinctively, how to use it.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

I do very little industrial design. I'm asked a lot, but I certainly don't see myself as an industrial designer.

When you improve your product so it does the customer's job better, then you gain market share.

I think a lot of times people design restaurants with flash in mind. I think you should design restaurants with function in mind. Make sure it's functional and works with what you're trying to accomplish. Design can come later.

Instead of using the machine as a metaphor for architecture, as Le Corbusier did, I use the human body. I want the public to know that it's them I'm designing for.

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.

Most industrial designers do a bottle or a pen or a computer - things that go right past your eye. When you see a chair, it's almost like a person. It's this great big thing in front of you. It hits you more.

'Form follows function' comes with so much baggage. It's a worthless phrase because you'll never take it for what it means.

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

A brand is a voice and a product is a souvenir.

I think that the point of being an architect is to help raise the experience of everyday living, even a little. Putting a window where people would really like one. Making sure a shaving mirror in a hotel bathroom is at the right angle. Making bureaucratic buildings that are somehow cheerful.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.