Franz von Holzhausen Quotes

Design is important, it's an important dimension in the car. It's not the only one.

Form must never trump function. Some objects are made to look so smooth, you don't know where to pick them up or how to turn them on. If I'm designing a garlic press or cheese grater, I need my hand to fit comfortably on it. I like to know, instinctively, how to use it.

Every single item that we come into contact with on a daily basis has been designed by an artist. From the toothbrush we use in the morning, to the defibrillator that could save our lives, an artist is behind the design.

Design is not just what it looks like and feels like. Design is how it works.

Users do not care about what is inside the box, as long as the box does what they need done.

I think, aesthetically, car design is so interesting - the dashboards, the steering wheels, and the beauty of the mechanics. I don't know how any of it works, I don't want to know, but it's inspirational.

I think a beautiful product that doesn't work very well is ugly.

Design helps shape our everyday interactions through products, furniture, objects, or experiences.

Design means being good, not just looking good.

Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with.

In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good.

Design is very, very critical for the success of the car. We want to find the distinctive features for Chinese cars on the world stage.

Martha Stewart is extremely talented. Her designs are picture perfect. Our philosophy is life is messy, and rather than being afraid of those messes we design products that work the way we live.

Auto designers usually have to think in terms of the standard categories: SUV, sports car, etc.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

The HMI (human-machine interface) function inside a Ferrari is probably the weakest link in the chain of technical know-how that's embodied in the car.

People appreciate a good product, a stable system. They want to communicate easily and use a product that just works.

We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way.

When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take.

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

We knew that iMac was fast; we didn't need to make it ugly.

I would love to design a car. And shoes, like funky Keds maybe.

I don't see anything changing about our desire for quality and fuel efficiency and safety and smart design, no matter what the vehicle size.

I couldn't make a headphone look like a piece of medical equipment or a toy, as most headphones do.