Nicolas Ghesquiere Quotes

If you look at the brands that I like, there are brands I like because of the clothes; then, there are brands I like because of their attitude and mentality.

The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand.

Well, that's why I really love Diego Della Valle, because he's crazy. Instead of going out to find a top business school graduate, for whom it would have taken five years to see the difference between a ballet shoe and a book, he asked me to revive the label. It's a bit like Balenciaga. Brands like Vivier are pillars - they are monuments of fashion; they are names we don't forget. But the general public doesn't necessarily know that and therefore we had to get the name re-known.

[Nathalie Rykiel] knows by heart the genetic codes of the brand, and she also has a very contemporary and creative opinions about it.

I have a big responsibility to my licenses. All my licenses draw from and take ideas from the runway.

You have to stay true to your heritage; that's what your brand is about.

Many young people don't know what Versace represent. I want to show what makes Versace an iconic brand.

When you come into a house like Saint Laurent, or Chanel, or Lanvin, and you go into a place that existed before you were born and will exist after you die, it takes some time to get in, to get to people, and to get the energy of the place.

When I walk out on the street, I want to see everybody wearing my clothes.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

Ann Demeulemeester is an adult brand now, with its own identity and legacy that is able to continue growing without me.

When I joined Gucci in 2002, I immediately wanted to make a research trip into the archives because I'd heard about how incredible they were, but I never had the opportunity to visit them.

The Ford Motor Co. should stand for something more than cars and trucks. There is a Ford way of doing things that we cannot lose... We need to be continuously polishing that Ford oval.

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.

It is an honor for me to accept the position of men's artistic director for Louis Vuitton. I find the heritage and creative integrity of the house are key inspirations and will look to reference them both while drawing parallels to modern times.

We have received a heritage of craftsmanship, of aesthetics, of taste, of identity. Our brands have the beauty to preserve and perpetuate it.

The nature of fashion is family. You see that at almost every house, it was owned first by a family. It wasn't owned by a bank.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

Brand is much more than a name or a logo. Brand is everything and everything is brand

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.

Truly saddened by the loss of one of the greatest fashion icons of all time. Oscar de la Renta will be greatly missed.

Fashion, though in a strange way, represents all manly virtue. It is virtue gone to seed: it is a kind of posthumous honor. It does not often caress the great, but the children of the great: it is a hall of the Past.

Brand inside is more important than brand outside for sustained success.