Tim Wu Quotes

Using science to tell us what customers are looking for is second nature for us here.

There is no question that there is a capability that the Internet affords us to get a closer look at the customer and to be closer to the customer.

The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness.

From now on, the technology companies that succeed will be those that have developed skills at listening and a sophisticated understanding of their customers' industries.

At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.

Facebook has stitched together your social graph. The idea of an interest graph is to bring together everyone that has shared interests. If I can isolate the people who are into mountain biking in Marin, in one place, the ability to put ads against that is really high.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

Direct Marketing

People complain when ads aren't relevant, and they complain when ads are too relevant.

In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return.

Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more effectively.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.

The fact that used cars is our largest category is a good example. We would not have sat in a conference room and said, "Hey, how about used cars?" So what can be learned that is extensible to other companies is to ask what are your customers doing with your products that maybe you didn't anticipate that they would do? How do you think of your customers as your research and development lab, as opposed to having an R&D lab at headquarters?

We must learn what customers really want, not what they say they want or what we think they should want.

We've found that customers are very open. They'll tell you what's going on, what's working and what's not. They're looking for help.

Serving our end users is at the heart of what we do and remains our number one priority.

You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.

Listen to your customers but don't (always) believe what they say-they know even less about the future than you.

Customers can't always tell you what they want, but they can always tell you what's wrong.

Fine music without devotion is but a splendid garment upon a corpse.

The acid test for any theology is this: Is the God presented one that can be loved, heart, soul, mind, and strength? ... If it fails to set a lovable God--a radiant, happy, friendly, accessible, and totally competent being--before ordinary people, we have gone wrong

Think with your heart, speak with your soul.

It is not too fantastic to say that he desired them with some of the absolute passion that characterised the exposed and flaming heart of Jesus which hung on Emilie's wall. Since this narrative has tried to avoid the canonisation of the Herr Direktor, the idea of the sensual Oskar as the desirer of souls has to be proved.