Search Behavior Quotes

Google is where we go for answers. People used to go elsewhere or, more likely, stagger along not knowing.

Google has you at a very specific mental state that is, looking for something. And what they've always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It's something that, you know, advertisers have wanted for decades.

Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.

Search occupies this wonderful moment in a user's day where it doesn't even really break along demographics, right?

I've been online long enough to know if I don't like the first results I get, I go look for more.

I go on YouTube when somebody says to look something up.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

For 'tis a truth well known to most, That whatsoever thing is lost, We seek it, ere it comes to light, In every cranny but the right.