Julie Ann Dawson Quotes

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.

I did telemarketing for years, starting at the age of 16, just selling steak knives to old people. Old people go through a weird amount of steak knives. I also sold straight meat over the telephone.

People don't like to be sold, but they love to buy.

I've always felt, and I think I'm qualified to say so because I've won a few awards, that it's a terrible shame to put something in competition with something else to be able to sell something.

I've sold a lot of different product. Very briefly, I sold Time Life Books on the phone.

We've patented the idea... of using the address book as a place to declare that you like a brand. By so doing, the brand has now got your permission to send you personal messages - it could be money off offers, coupons, promotions, just information, whatever is appropriate.

A telemarketer has as much right to force people to listen to a sales pitch as a door-to-door salesman has to force himself into a home.

Who, other than a crazy person, does anything besides hang up on a robo-call? Any call, any person, anywhere, under any circumstances.

Everyone believes that artificial or prerecorded calls - 'robocalls,' as they're known - are awful. They're intrusive. They're unwanted.

Repeat after me. 'Robocall' is not a bad word.

Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and, therefore, increase the likelihood of making a sale.

Call centres employ mainly out-of-work actors because vocal skills plus low self-esteem equals reliable cold caller.

Despite the volume of 'junk' mail that students receive each year, companies that have an interest in selling their product to students say direct mailing is a key to their success.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

Anytime someone calls you and identifies themselves with their full name, odds are it isn't someone you want to talk to under any circumstances.

The first page sells this book. The last page sells your next book.

You've gotta be dynamic in media. That's the only thing that's gonna work.

New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.

You start selling the movie before you make it.

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

To attract more money, you must be attractive, in the sense that people will want and prefer your products or service over those of your competitior.