Lionel Barber Quotes

My company is in the business of content, delivering content, so whether you see it or taste it or hear it or smell it, that's what I do every day.

Digital platforms are worthless without content. They're shiny sacks with bells and whistles, but without content, they're empty sacks. It is not about pixels versus print. It is not about how you're reading. It is about what you're reading.

We saw simply distribution was changing, content, premium content, premium stars; we're going to be able to do more in the world as it evolves.

I think of myself as a content creator and, hopefully one day, a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.

I'm very big on content. I kind of feel like content is king and will continue to be that, so I'm just going to give the fans what they want.

As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of the display/pageview hamster wheel. They create 20, 30, 40 'content snacks' a day, and I miss far more than I consume.

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

We're going to develop - what we want to do is to provide the viewers with what they want from CNN and that is the news. So when people tune in, they'll get the latest news, but they'll also get the biggest story of the day in depth, as CNN does so well.

It's a good time to be in the content business though, the branded content business.

When I started Amos Content Group in 2009, I made a simple bet: our handmade, contextual, and authentic content will stand out in an increasingly information-saturated world.

I'm not searching for hard news; I'm not a journalist, but I'm interested in pushing to boundaries of where we can do the kind of stories that we want to do. I mean, it's a big world and CNN has made it a lot bigger and they haven't flinched.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

When I joined Time Inc., one of the things that was important to me was ensuring that our content is where consumers want to read it. The Apple newsstand is an important place where a lot of consumers are. And Apple is really becoming a good partner to publishers. We are confident we can deliver a experience for our readers that 's really good.

At Yahoo, we were one of the early proponents of the power of content showcased through new media. SnagFilms, with its large library and breadth of digital distribution, can help shape this next phase, bringing great stories to broad new audiences.

I have been firming up and making changes in my roster for 2001. This needs to be done from now and then, to make sure what you are booking is working, and to keep a balance in your roster that works.

My suggestion to newspapers everywhere is to give the public a reason to read them again. So here's an idea: get on a big story with widespread public appeal, devote your best resources to it, say a quiet prayer, and swing for the fences.

CNN is a more diverse brand. It's spread out over more products over there.

I've made sure to always update my web properties constantly - Twitter, Facebook, Tumblr, my Hypebeast blog... making sure I divided content across all of them to keep each outlet fresh to keep people coming back.

As a publisher, you should decide what content is free and what you'd pay for. You have to get the packaging right, but people will pay for content.

I look forward to beginning a relationship with Al Jazeera America, which has made a commitment to producing quality programming and pursuing underreported stories.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

Since I arrived at CNN, it has grown into one of the largest and most trusted news organizations in the world.

Google can say they are not in the content business, but if they are paying people and distributing and archiving their work, it is getting harder to make that case.

In terms of broadcasting, you have to make decisions about where you want to spend your time.

Yahoo! has clearly established itself as the go-to destination for big events and breaking news, and we are focused on providing the best digital canvas for the world's greatest storytellers to create, develop and showcase their visions.