Gil Penchina Quotes

If you have a great product but no one knows about it, it's history.

If your advertising goes unnoticed, everything else is academic.

We've had a chance to be seen by viewers who had never seen us before, and we've kept a lot of them.

The breadth of the potential readership is also a factor.

I have this whole new audience now.

I have a very small public.

One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.

Without promotion, something terrible happens... nothing!

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.

This business is all about being seen, and the more people see you the better.

When the game gets eyeballs in newspapers and on TV, that's what in the end is the goal for everyone.

We want eyeballs on the screen.

On the advertising side, view count is not the most important thing. It's engagement.

TV ads let people know you're still around. Not only do they sell albums, they give you a high profile. They let people know you're out there and working.

When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.

Paying extra for prime placement can often pay off.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

Publicity is very important for any actor, especially when you are new, and people need to know you.

I post wherever I have an audience.

I think we need to keep our faces out there and to keep our game out there and keep it growing.

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.

My material reaches everyone.

My job in the Tour is to get the sponsor's logo in the most prominent place.