Print Advertising Quotes

To me, the print business model is so simple, where readers pay a dollar for all the content within, and that supports the enterprise.

The newspaper is dying. I'm not sure there will be newspapers and its one business I'd never be in.

Too many newspaper advocates utterly and completely fail to understand this; the truth is that newspapers made money in the past not by providing societal value, but by having quasi-monopolistic control of print advertising in their geographic area; the societal value was a bonus. Thus, when Chavern complains that “today’s internet distribution systems distort the flow of economic value derived from good reporting”, he is in fact conflating societal value with economic value; the latter does not exist and has never existed. This failure to understand the past leads to a misdiagnosis of the present: Google and Facebook are not profitable because they took newspapers’ reporting, they are profitable because they took their advertising.

You've had some terrific print information that gets everybody's attention in this town.

You might not be able to operate your own Learjet and have an unlimited expense account, but if you have a reasonable expectation for a print-based product, whether it's a newspaper or a magazine, you can certainly exist.

I think the fashion industry was slightly put off by people they didn't know. They were presented with things like 20-gatefold color brochures.

I don't think there's a... boundary between digital media and print media. Every magazine is doing an online version.

I've written books on advertising-cheque books.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

I don't want to see the end of popular print journalism.

Before there was an Internet, before there was an A.O.L., the circulation of newspapers was going down.

Online advertising is increasingly only a fraction of what is being lost from print advertising, and it is under constant pressure.

Print is not dead.

Print is very important because I think there is nothing like the tactile sense of picking up a magazine.

I walked out with 14 advertising projects.

I think what you have to do in print is to create even more memorable images and more memorable pieces because what one consumes online or in social has a much shorter shelf life, so to speak, so what print has to have is no more weight, but it has to be something that you can't find so easily online. It has to really stand for print.

To own the dominant, or only, newspaper in a mid-sized American city was, for many decades, a kind of license to print money. In the Internet age, however, no one has figured out how to rescue the newspaper in the United States or abroad.

New online formats gutted the newspaper-ad business. Why pore over tiny print looking for a job in the want ads when you can tap a few keywords into monster.com, then click through and apply? Why pay a steep per-character rate for a classified when you can hawk a whole garage full of used stuff on EBay or Craigslist for free?

The only method of advertising known to the ancients was the word of mouth. The merchant who had wares to offer brought them to the gate of a city and there cried aloud, making the worth of his goods known to those who were entering the city, and who might be induced to turn aside and purchase them…. As soon as printed symbols were invented the advertising man made use of them to give publicity to his merchandise. We find advertisements engraved on walls and tombs, written on parchment and papyrus, and printed by the first printing presses. …. Postells, painted signs, street-car placards, booklets, calendars, almanacs, handbills, magazine and newspaper advertising have now become forms of advertising so well established that we look upon them as a necessity, and are surprised to learn that most of them are modern innovations…. The first advertisement printed in English appeared in the Imperial Intelligencer in March, 1648. Advertising in magazines was not begun until comparatively recent times. For instance, the first advertisement appeared in Harper's Magazine in 1864.

Many people think that the print press is dying in America. Well I do not agree. And neither does my blacksmith.

It's a long, slow sunset for ink-on-paper magazines, but sunsets can produce vast sums of money.

Scarcely a day goes by without some claim that new technologies are fast writing newsprint's obituary.

The Holy Grail of advertising has always been advertisement that people want to watch, which occasionally happens. You know, the Super Bowl, people sit there and watch the advertisements. Some print advertising is very beautiful.