Marketing Focus Quotes

It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

Describe your product in terms of what it does not in terms of what it is.

On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

People think about their business instead of their products.

Broadening and deepening the relationship with our users and advertisers have always been our strategic priority.

With the big publishers, they publish 50 books and promote five.

We are now focused on the brand, not the channel.

Comics publishers are used to looking in a very, very narrow focused prism. It's like when I started writing 'X-Men.' Our 'meat and potatoes' money was made of newsstand sales, while anything that came through the Direct Market was considered gravy.

We could be the biggest pantyhose seller in America, but we don't want to weaken the link in shoppers' minds between Home Depot and do-it-yourself projects.

We are not into financial services, and we are not interested also because we find we are better in branded marketing enterprises.

We target people who understand that relationships are the lifeline of a small company.

There is a lot of content out there for the female demographic.

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'

You shouldn't talk about yourself all the time - most of us aren't for sale. Our books are. Talk about them. It's not a question of whether or not you're fascinating on a personal level - it's that your trivia and trials might not have any connection to the tone, tenor and sense of your books.

Nike doesn't want to make products for everyone - they want to make products for champions.

When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.