Link Building Quotes

Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust.

Flickr was designed partly to market itself. There are a lot features, in place early on, that let people take their photo, upload it to Flickr and post them elsewhere, on their own Web site or their blog, which meant a lot of incoming links.

I've developed some deep relationships over the past couple of years blogging and I realize that those relationships manifest themselves in the links I find when I do my x a daily ego search over at Technorati.

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

Our whole goal is to basically feature publishers' content and get people to click over to that content on the website.

Much of the lifeblood of blogs is search engines - more than half the traffic for most blogs.

Don't forget: when you start a website, it's not yet a trusted site. So you have to bring people from a trusted site to your site to build up the trust in your site.

If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity.

There's tremendous SEO value in Gawker.

Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search-engine optimization - SEO, for short.

My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it.