We have so many foreign fans, I think we should take the movie to them. I thought, 'Wouldn't it be great, instead of demolishing a city, if we, through a 'Sharknado,' could rebuild it? Wouldn't it be fantastic if we went to Italy and a 'Sharknado' straightened the Tower of Pisa?'
Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.
We're looking to rebrand L.A. Not in some sort of radical way, but we've forgotten to sell this city, internationally and nationally... it's important for us to say who we are.
Within the first year of launching my company, Spanx, I decided to go over to England and cold-call Harrods, Harvey Nichols, and Selfridges the same way I had cold-called Neiman Marcus, Saks, Nordstrom, and Bloomingdale's here in the United States.
There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.
I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.
I would love to do special products for specific countries. As we go ahead and learn the territories, we're going to do exclusives for each area.
I can go to the BBC and say, 'OK, my next drama is for women, and it is diverse women.' I take that to America, however, and I have another set of conversations.
Probably the biggest contribution that Disney has made to the Lucasfilm franchise management was their international component. That was something Lucasfilm hadn't made significant inroads with.
Current nationalism is merely the affirmation of the right of colonial elites to repeat historyand follow the road travelled by the rich toward the universal consumption of internationally marketed packages, a road which can ultimately lead only to universal pollution and universal frustration.
We have not really advertised Chicago internationally.
Horses are a symbol of America and can be marketed that way overseas.
A lot of beauty brands, they'll really infiltrate the States. But going out of the States, they struggle.
I purposely got involved in the American market, as I'm really interested in it. I find the way they do marketing there really cool.
All of my films have been very dialogue-heavy, and that's great. It always makes it more of a challenge to market in other countries.
There's a lot of brands around the world that want to get exposed in the U.S.A.
When the movie was done, Number Five was crated up. Eric took him over to Germany; displayed him over there because Germans really liked this movie. It was very popular with them.
Tyler Perry's movies can double what they do domestically with the right plan for selling them around the world.
