City Branding Quotes

Los Angeles is one of the four cultural capitals of the world, but we don't attract as many cultural tourists as New York, London or Paris. I want to change that.

What it boils down to is that when you say the word Las Vegas it means something. You could say New York City and it doesn't really mean anything. When you say a word like Bangkok, in my mind it means something. There's not a lot of cities where the world literally brings a picture to your mind.

Let Toronto become Milan. Montreal will always be Rome.

Detroit is still seen as the tough city, a city that has a reputation for high crime, ... The tough city thing is fine. Its always had a reputation as that. ... You know, Gordie Howe, when I was watching hockey, was the toughest guy in the league playing for the Red Wings. He represented that tough aura.

Paris certainly needs to promote itself. Although still the most visited city in the world, it has fallen behind London and Berlin in terms of cool.

I remember being in the States a few years ago, and when I said I was from Toronto, it doesn't really make a difference. Now you say you're from Toronto, and people want to talk to you a little longer. Drake's putting on and bringing a lot of eyes to the city, but I feel like the seed and the flowers have always been here.

Portland hardly got to have an identity before that identity became a joke - I live in a joke. Seattle at least got to wear out its identity before it became a joke.

Any city has to give some thought to its ambition and brand in order to set sustainability goals.

They're not going to have a homeless person on a poster representing New York.

Early on, New York already had a national and even international identity.

I proudly claim that what Modi could not succeed in Gujarat, I have done for Hyderabad to put it on the international map. None can rob that credit from me.

My husband is in branding. He brands places - cities, institutions.

The perpetuation of gangster rap has really put a negative image on the city of Compton... So I look forward to addressing that image, changing it and making it more accurate.

I want to put Sacramento back on the map.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

Cities begin to use cultural production as a way to market their city as being unique and special. Of course, the problem with this is that much of culture is very easy to replicate. The uniqueness begins to disappear. Then, we have what I call the "Disneyfication" of society.

Chicago is constantly auditioning for the world, determined that one day, on the streets of Barcelona, in Berlin's cabarets, in the coffee shops of Istanbul, people will know and love us in our multidimensional glory, dream of us the way they dream of San Francisco and New York.

We have to make Toronto - we have to - we have to make Toronto the best atmosphere in the NBA.

There's nothing New York likes more than a thing. Or a place. Or a place that's a thing. Or a thing that happens to be a place.

We have not really advertised Chicago internationally.

Chicago's a flyover city. I don't think we should try to change that. But it would be really cool if we had a little more opportunity for investors to come hang out.

Ostersund has marketed itself as a winter city. But that's changing now, with the success of the football team.

I want Baltimore to be the coolest city in the world.

Selecting Budapest would not only be a new city and country for the Olympic Games, but put the region on the map. We want to organise the first Central Eastern Europe Olympics.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'