Colin Powell Quotes
I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.
Powell, Colin. Hearing before the Senate Foreign Relations Committee. U.S. Government Printing Office, 26 Mar. 2001.
She was the first person in this newly created post.
The context was a discussion about the phrase “Axis of Evil” referring to Iran, Iraq and North Korea which President George W. Bush had used in one of his political speech and then had to later explain why his polices with respect to the three were so different and inconsistent.
Colin Luther Powell is an American politician, diplomat and retired four-star general who served as the 65th United States Secretary of State from 2001 to 2005. Powell was the first African-American Secretary of State. Prior to the election of Barack Obama as president in 2008, Powell and his successor, Condoleezza Rice, were the highest-ranking African Americans in the history of the federal executive branch (by virtue of the Secretary of State standing fourth in the presidential line of succession). Powell served as the 16th United States National Security Advisor from 1987 to 1989 and as the 12th Chairman of the Joint Chiefs of Staff from 1989 to 1993.