Hugh Hefner Quotes

At the end of the day, we all know what the Jordan logo means, and you can't take anything away from that. But it's pretty cool to have my own logo on a Jordan shoe.

Ultimately a good logo is something that people recognize instantly and relate to.

A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.

I came upon a child of god, He was walking along the road And I asked him, where are you going And this he told me: "I'm going on down to Yasgur's farm I'm going to join in a rock 'n' roll band I'm going to camp out on the land, I'm going to try an' get my soul free.

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

You can't dribble on bow ties.

It's always been Apple's goal to ship something we were proud of and something people would be proud to own, and I think that's still true from thirty years ago.

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

I do think, in the future, headlamps are probably going to be smaller, slimmer. I also think that a lot of designers will start playing around with the daylight running lights. That gives a lot of character to the vehicles in different ways, so I think designers are going to play around with that to try and give each brand a certain DNA so you can almost recognize what car it is when you look at the headlamps.

What's important to a fashion designer? It's much more than learning how to make clothes. In fact, that merely makes you a dressmaker. It doesn't make you into a fashion designer.

Anything said off the cuff has usually been written on it first.

When we opened Babbo, we were an indie band. Now we're kinda Apple. We have 19 restaurants and 2,800 employees, we are no longer perceived as the indie band although we think of ourselves as the indie band, and we operate our restaurants as individual indie bands.

People hire me to create some kind of archetype or some culture type, or something. I guess they accept whatever I come up with.

There are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a brand that has purpose and value.

I think the term "intellectual property" should be avoided, not because it's a bad term, but because it mixes things up that shouldn't be mixed up. There are different forms, and they hardly have anything to do with each other.

Figure out how to build a brand and stick by it so people know what to expect.

See the bowtie? I wear it and I don't care. That's why it's cool.

Customers must recognize that you stand for something.

THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.

When I started Rolling Stone in November 1967, the magazine's initial chapter was to cover rock & roll music with intelligence and respect. Even then, we knew that the fervor sweeping our generation encompassed more than just music.

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

A lot of people now think Im a shoe. They dont even know I was a tennis player. The shoe has really taken on a life of its own, way beyond me.

There are parallels between the 1960s and now, because during the 1960s, people were being slaughtered, their lives were being taken, there was violence, greed, drugs were rising - just all of this. And my uncle was saying, you've got to come back to faith, hope and love. Now, you get the translation and say faith, hope and charity - faith, hope and love.

I've never done a [Berthold] Brecht. In the 1960s when the Berliner Ensemble came over [to England] with Helene Weigel [Brecht's second wife], I saw all the Berlin actors. It was an amazing time, very exciting early 1960s.