Thomas O. Staggs Quotes

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

The most dangerous thing for a branded product is low interest.

Brands are about editing.

We're a content company. And if we create the best content, every distributor will want what we have.

Your brand is the single most important investment you can make in your business

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Digital platforms are worthless without content. They're shiny sacks with bells and whistles, but without content, they're empty sacks. It is not about pixels versus print. It is not about how you're reading. It is about what you're reading.

New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.

We saw simply distribution was changing, content, premium content, premium stars; we're going to be able to do more in the world as it evolves.

There was a time and a place when a pure content start-up had a chance, and that time has passed.

I think of myself as a content creator and, hopefully one day, a content enabler and supporter of others, so that's what my immediate and hopefully future journey is.

We have to focus on what we can do. It has to be about experience; it has to be about unique product. It has to be about delivering our content as broadly as we can, and that's been a huge effort on our part.

Channel brand is so key.

I believe in content, and I go accordingly.

In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

I want to shake things up, I want people to talk about it. It's really important that our brand flips the industry upside.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

If you want to be a national brand, damn act like it.

FX is a network; that's their whole model, letting creators make the thing they want to make and then marketing it really well.

There is a huge market for interesting content to be made by interesting creators.

I have worked in the media/content business my entire life.

Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.

I do think brands are like people.