Bobby Kotick Quotes

As long as we're monetizing our content... we still win at the end.

We want to give our audiences flexibility in the way they're commercially engaged in the content.

If I said I was going to make a newsletter that made $2-$3 million a year, no one would question me. If I say, 'It's a blog,' everyone questions me.

Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.

We want Quora to last forever, and in order to last forever, it's going to need to have revenue. One of the best things about ads is that you don't need to exclude anyone.

I've set aside a nice chunk of my advertising revenue each month for giveaways, like a KitchenAid mixer. I like buying them for the audience, because without the audience I wouldn't have the blog or the revenue in the first place.

I just feel like content is content; people want to see it resonate.

I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.

Our developers are helping and participating in the virtual economy by making games that aren't just fun, but which monetize as well.

As you reach more people, there is a potential to make a living with what you are creating, and that's the goal.

Here's what I know about the business I am in. It's all based on money. It's all based on ratings.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

Selling an idea to a publisher is not as valuable as selling your audience to a publisher.

The YouTube video maker gets more out of making a video than you get out of watching it.

Successful publication is all about the mix. What Buzzfeed discovered was that people like cat pictures. We can pretend to be embarrassed about that as a species, but it is actually a truth. So Buzzfeed publishes a lot of cat pictures. But they use the money from cat pictures to build an exceptional newsroom that publishes stories that far fewer people want to read, but it is very important journalism.

I care deeply about journalism, but we need to be a business.

Seems like it's going to be really hard to make money at it, and, therefore, really hard to get any great games done. Much like Flash games, the audience is huge, but the content isn't likely to be good enough to have people pay for it.

Solving problems for users at scale ultimately results in monetization opportunities.

Regardless of the perception that the talent may have or the Superstars may have, WWE's business model is 'give the fans what they want.'

Look at music like gaming. You monetize the game to all the people who are most engaged. I wanted to bring that theory and thinking to music.

I'm always looking for additional revenue streams.

I've had some bad business lessons and learned some things. It's not always about going platinum. So long as I know who is buying my records and I generate revenue that's mine, then it's cool.

When I was making short films, I didn't see a way to give them a wider reach or earn revenue out of it.

The best part of owning a blog is the fact that you are in control. You can write about anything you want to write about. You can decide how your blog looks. You can decide who to target. You can decide how to monetize the blog. You have full control!

At Telegram we enjoy the luxury of not having to care about income streams or advertising.