Satya Nadella Quotes

I don't understand how you can have product-market fit and not a lot of people wanting your product. The two go hand-in-hand.

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

One of the top causes of startup death - right after cofounder problems - is building something no one wants.

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.

What I tell founders is not to sweat the business model too much at first. The most important task at first is to build something people want. If you don't do that, it won't matter how clever your business model is.

When you let travelers vote with their clicks, and you put that at the center of your decision-making, you build the product they want, and ultimately, their business will follow.

It typically takes multiple iterations and pivots to find product/market fit - the match between what you're building and who will buy it.

The companies that I really admire the most are the ones that have a deep visceral understanding of why people use their service, and they figure out ways of making money that are completely consistent with how people are feeling and what they are doing at the time.

Tell your idea to whomever will listen, and you'll get valuable market feedback before writing a single line of code.

Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world.

If you make a really good product that people want and are willing to pay for, money will come.

Every entrepreneur needs ideas, vision, and creativity - no matter what the product or service. Not only that, but the product should truly delight customers and become an essential part of their lives.

If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.

In my view, product/market fit is the most important thing to get right as a startup entrepreneur. There's a variety of ways to do it, but without solving some pain point that the customer gets so excited about they tell their friends, it's really hard in the modern age to get any liftoff.

Don't spend months building something without any idea if someone actually wants it.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.

The business model is both the starting point and the scorecard for Customer Development progress.

I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important, but the most important thing is you're product. What are you selling? And does it really have product-market fit?

I want to invest in a functional product that people are using.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

We basically built a pricing model that surgically identified what people wanted to pay us for and what they didn't want to pay us for. One of the things we figured out early on was that we could create value for people by creating a product that allowed them to design something that they couldn't design without us.

Some of the most successful products are born from a personal need to solve a problem rather than a desire to turn a profit.

Value Proposition Design is a 'must have' for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.