Monetization Strategy Quotes

If you're going to charge someone for something, you have to show them value for it.

In the free-to-play industry, the most money-making games are often coming from making people fighting against each other and really hating each other and wanting to revenge, so they spend more money to dominate.

Wherever we are seeing something getting used, that to us is an early indicator that there might be something that people want. And then let's figure out how to make that great. And then let's go figure out monetization.

I want the largest audience I can get, because that's how I can charge the highest advertising rate. Which means what else do I want? Money. I am trying to earn a profit. It's capitalism.

We make our profits through content and services.

There's still value in a CD, even if it's just nostalgic. People are still willing to pay. But it can't compare to a digital-only release where you can control the exact time that it'll come out, you know what I mean? So whoever finds how to bridge that gap is gonna make a lot of money.

To people who traditionally charge $10,000 for a 3D animating app, we say you should be free-to-play and generate a revenue stream. Think of a 3D modeling package almost like an RPG.

The moment somebody is making money off the recipes, that's when you'll see digital rights management around it.

I don't need every customer. I'm primarily in the business of selling a product for money. How much effort do I really want to devote to satisfying people who are unable or extremely unlikely to pay for anything?

I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'

Don't turn on monitization, typically, until it's going to be significant.

I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

A business model describes how your company creates, delivers and captures value.

Charging a fee for an online service is a good way to lose 90 percent of your customers.

I'm not a big fan of free to play. And this is just me, but when I buy something, I don't like the idea that I start playing for free, but each time I want to do something a little more interesting or progress, I have to pay. I'd rather pay up front.

LinkedIn and Flickr, among other sites, have already proven freemium can generate revenue in the social media context.

This is tremendous. The labels have been saying all along that they can't compete with free, but there is a way to compete with free: high value content that's virus- free and gives people the chance to be first in line to buy expensive concert tickets. This is like loyalty clubs at the supermarkets.

If you want to make YouTube your career, you have to accept that it is also a business. I know everyone's like, 'It's my passion, it's my hobby.' And that's fine; I support that. But if you want to make it your career, it does have a business side.

I think if you create something and you get an audience for it, then the monetization part is really secondary.

OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.

When you search for Fortnite on iOS, you'll often get PUBG or Minecraft ads. Whoever bought that ad in front of us is the top result when searching for Fortnite. It's just a bad experience. Why not just make the game available direct to users, instead of having the store get between us and our customers and inject all kinds of cruft like that?

Just selling through a movie theater is not ever going to be a viable way to make money back on a movie anymore.

My original idea- and I still want to do it -for Pinko Records, would be to create a platform for other artists to do the same thing I did. They could create their own levels of donation and final goal. I have no idea how I would make any money on that -but I don't think like that.

About three million computers get sold every year in China, people don't pay for the software. Someday they will, though. And as long as they're going to steal it, we want them to steal ours. They'll get sort of addicted, and then we'll somehow figure out how to collect sometime in the next decade.

When we approach games, we're always emotional-focused, so if a free-to-play business model works against the emotion, we won't use it. If it actually works well with the emotion, or if we can come up with a new way to do monetization that's different and that's unique for the game, I would go for that.