Kathryn Minshew Quotes

The reason we make money is because we have a few different business models. One is ads: we get incredibly high click rates because most people on Scribd are searching the site for something, or they came from a search engine, and they're looking for something specific.

Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.

Subscriptions is the bulk of our business; ads are nice to have on top of that.

I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.

Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue.

I think, at the end of the day, Stockhouse will have free services supported by advertising, but we'll also have a number of subscription services.

Google has a very powerful and new advertising model that, for them, prints money.

A lot of people will say, "what's Facebook's business model?" I always find that a kind of funny question. Our business model is out there, which is: we monetize largely through advertising and a little bit through the gift revenue, the virtual gifts we have on our site. I think those continue to be the most promising avenues going forward.

I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept.

To me, the print business model is so simple, where readers pay a dollar for all the content within, and that supports the enterprise.

In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value.

Newspapers with declining circulations can complain all they want about their readers and even say they have no taste. But you will still go out of business over time. A newspaper is not a public trust - it has a business model that either works or it doesn't.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

Google, Facebook, and other consumer web companies violate our privacy. But that's only because they have an ad-based business model. They can only make money by selling your data - and degrading the product experience with ads.

The best businesses that all of us have in the entertainment business are cable content channels, which have a dual revenue stream.

The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.

I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.

If Youku had adopted YouTube's business model, we just would not be here. We would not exist.

The Internet was full of sites producing content for free, in the hope that somehow they'd generate revenue from sources that never materialized, whether it was advertising, subscriptions, or a wing and a prayer.

All media owners want to attract advertising revenue. Google is no different.

The Internet is all about accessing entertainment. Realistically, 50 to 80 percent of all traffic is people downloading stuff for free. If you can turn that huge market share into something that you can monetize, even if it is just with ads, you will end up making more money than with all other revenue streams combined.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.